Several signs indicate it might be time for a brand refresh or revitalization, including outdated visuals, inconsistent messaging, a decline in brand awareness or relevance, or changes in your target audience or market landscape. If your brand no longer accurately reflects your business or resonates with your audience, it may benefit from a refresh.

A brand strategy is an overarching plan that guides your branding efforts, including your brand’s positioning, messaging, target audience, and competitive differentiation. On the other hand, a brand identity is the visual and verbal expression of your brand, including elements like your logo, colour palette, typography, and tone of voice.

Consistency is crucial for building a strong brand identity and reinforcing brand recognition. To maintain consistency, it’s important to develop comprehensive brand guidelines that outline how your brand assets should be used across all communication channels. This includes guidelines for your logo, colour palette, typography, imagery, and messaging.

The timeline for seeing results from branding initiatives can vary depending on factors such as the scope of the project, the competitiveness of your market, and the effectiveness of your branding strategy. While some results may be immediate, such as increased brand awareness or website traffic, it often takes time to see the full impact of branding efforts in terms of customer loyalty and business growth.